FinOps in Action

FinOps in Action

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Re-Air: Data Visibility, Collaboration & Optimizing Spend ft. Dann Berg, Squarespace | Ep # 50

/ 38:55/E50
What does it really take to drive action in FinOps…. without chasing engineers?

In this re-air episode of FinOps in Action, I sit down with Dann Berg, Cloud FinOps Lead at Squarespace, to revisit one of our most practical and mindset-shifting conversations. Dann shares how the most effective FinOps teams create accountability without micromanagement, shorten feedback loops for engineers, and build trust across engineering, finance, and leadership.

Whether you’re building a FinOps practice from scratch or trying to move beyond reactive cost optimization, this conversation offers a timeless blueprint for driving real behavior change.
 
Here’s what we talked about:
  • Why trying to “get engineers to take action” is the wrong mental model
  • How shortening the cost feedback loop changes engineering behavior
  • Why FinOps works best when it creates accountability, not control
  • How visibility, trust, and executive sponsorship unlock real impact
  • Why FinOps is as much about culture and communication as it is about cost

 🎧 Subscribe for more FinOps leadership conversations → https://www.finopsinaction.com/ 

Quote of the Show:
  • “ One of the ways that people can be strong FinOps practitioners is to go into it seeking knowledge.” - Dann Berg
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Alon Arvatz
Host
Alon Arvatz
Re-Air: Data Visibility, Collaboration & Optimizing Spend ft. Dann Berg, Squarespace | Ep # 50

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