FinOps in Action

How do FinOps leaders make better cloud decisions when every organization is different?

In this episode of FinOps in Action, I sit down with Marit Hughes, one of the most experienced FinOps practitioners in the industry, to explore what actually drives good (and bad) cloud cost decisions.

With over a decade of hands-on experience managing cloud spend, from early AWS billing days to today’s multi-cloud, AI-driven environments, Marit shares why business alignment, communication, and fear play a far bigger role in FinOps outcomes than dashboards alone.

We also covered how FinOps changes across industries, why benchmarking often misleads teams, and how fear quietly drives overprovisioning, missed optimization opportunities, and decision paralysis.

Here’s what we talked about:

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