FinOps in Action

Why can’t FinOps teams rely on cost savings alone?

In this episode of FinOps in Action, I sit down with Rohit Mishra, Head of Cloud FinOps at Avaloq, to challenge the idea that FinOps is only about cost optimization. Drawing from over a decade of experience in cloud infrastructure and capacity management, Rohit explains why cost savings are just the starting point, and how mature FinOps teams drive long-term value by shifting left into architecture, design, and decision-making.

Rohit shares lessons from his early FinOps journey, including what he got wrong when trying to optimize everything alone, and why collaboration across infrastructure, application, finance, and architecture teams is critical to success. He breaks down how speaking the right “language” to each team builds trust, unlocks execution, and accelerates impact.

He also explores how FinOps teams justify their value when cost savings plateau, covering topics like cost allocation, tagging governance, forecasting, and capacity planning. Finally, Rohit offers practical advice for FinOps practitioners at every stage, including why early wins matter, how to earn executive buy-in, and where FinOps as a discipline is still underdeveloped.

Here’s what we talked about:

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